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Wincing in pain or gasping from laughter?  Neuroscience explains the Kuleshov Effect:  how altering the context behind a facial expression may lead the viewer to confuse agony with ecstasy.

the Kuleshov Effect:  http://vimeo.com/8082147

The Findings.  Check out Figure 1:  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1810228/


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